I am a Head of Commercial at Medics Laboratories, a leading phytopharmaceutical company in Pakistan, where I leverage my 19 years of experience and my MECA CFO credential to create value for all stakeholders through strategy and operational excellence. I oversee the entire commercial function, including sales, marketing, distribution management, training, sales operations, and business development.

As a commercial leader, I have transformed the culture of my organization by fostering fairness, empowerment, continuous learning, performance, and growth. I have built a high-performing team that delivers consistent results and recognition and that shares a strong vision and purpose. I have also improved team productivity and per rep yield by redefining sales KPIs, optimizing resource allocation, and segmenting trade into channels. I believe in teams, innovation, and creativity, and I always aim to raise the bar and exceed expectations